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Our Story

J Bridal Boutique is an "Ultra Chic" Bridal Boutique located in Plaza Colonial in the beautiful Foothills of Tucson, Arizona. Founded by twin sisters, Emily and Katie, to offer women in Southern Arizona a bridal shopping experience like no other.

It all started with a dream. Emily and Katie, along with their best friend, Genna, had first dreamt of opening a bridal boutique while shopping around town for Emily’s wedding gown in 2010. The search around Tucson was unsuccessful, so they decided that this called for a girls trip to Scottsdale. After an adventurous day of shopping, the last place on the agenda completely changed their perception of wedding dress shopping. Not only did Emily find “the ONE”, but the experience was unlike any of the other places. On the drive home that evening, the girls could not stop talking about how Tucson desperately needed a bridal shop that offered an unforgettable experience, even greater than what they experienced. They discussed all the details of their boutique and the roles each of them would play.  Reality set in as the idea seemed too far-fetched.

On June 26, 2012, Emily and Katie received news that Genna’s life had tragically and unexpectedly ended. The heartbreak was unbearable, but Emily and Katie were determined to honor their best friend in some special way. They came back to the idea of how amazing it would be to open a bridal boutique in her name and shared the idea with investors, mother Suzan and father Richard, and they loved the idea! 

As an opportunity presented itself and everything began to fall into place, there was no looking back! The Freibert family would finally be able to turn what was once a dream into reality.

J Bridal Boutique represents our beautiful, Genna.

Although Genna’s name does not begin with a “J”, it was a nickname given to her by someone very near and dear to her heart. She would express how much she loved being called “J” and how special it made her feel. 


At J Bridal Boutique we believe your bridal gown consultation should be a unique and unforgettable experience for you and your guests. This is why we like to give every bride our full and undivided attention. 

Our boutique is family owned and run, so you can be sure that you will receive the most personal experience, as we welcome you into our "home".  

Meet Our Team

Hey Y'all!! We are the J Bridal Gals!! 

Believe it or not, We are family. We, Katie and Emily, are fraternal twin sisters and Melissa is our cousin.   

we not only have a blast working together, we also love having fun and laughing with all of our brides!

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Katie Sparks

Co-Owner of J Bridal, with her twin sister, Emily. Katie always knew from a young age that she was destined to be a entrepreneur. When she and emily were little, they would knock on their neighbor’s doors and ask if they needed their cars washed, dogs walked or their shoes shined! No kidding!! They even had a few people take them up on their offer!

Katie has always been a very passionate person and has dabbled in just about every industry that you can imagine! She first started her career path by going to school to be an elementary school teacher. Then shortly after she moved over to healthcare (working as a PCT in the PEDS ER Unit at TMC). After realizing she still had not found her passion, she started culinary school and began studying baking. She became the head baker for a local restaurant, while also making custom cakes and pastries from her side business. Although this was something she enjoyed doing, she realized this was more a hobby and not something she wanted to make into a career. This is about the time she lost her dear friend, genna, and her sister, emily, came to her about the idea of opening a bridal shop. This is where she FOUND her true PASSION!

Katie is not only an owner at J Bridal, she is also a J Bride!! She tied the knot in 2015 and married the love of her life, Michael. They have two children and one more on the way!

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Emily Ornelas

co-owner of J Bridal, "part-time" stay at home mom to her two girls, and social media marketer who lives behind her iPhone. If she could speak in emojis and exclamations, she would!! :-) She is obsessed with meeting new people and cultivating new relationships over social media...as she is not as open and outgoing when you first meet her in-person.

Born and Raised in Dallas, Texas and still a true southern girl at heart. Growing up as a twin, she was the more reserved and shy one, and always let katie take the lead...and the blame too! Emily believes desserts and coffee are necessities and life would be meaningless without them. Her two daughters have her "sweet loving" gene too!

Emily always knew she wanted to do something that allowed her to utilize her creative, fashion-loving side, but also sprinkle in some of her business and customer service sides too. First marketing seemed like the answer. Then after graduating and several years of desperately searching for a Marketing job that would hire her without experience, she was beginning to feel hopeless. That is around the same time the idea of opening a bridal boutique resurfaced. it was the career that spoke to her heart and soul. J Bridal Boutique gave her the freedom and creativity that she so badly desired.

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Melissa Adamo

Bridal Consultant

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As seen in

It has been a dream come true to have some of our gowns from our very own J Brides' weddings, and our collaborative styled shoots featured on some of the largest and most distinguished wedding and bridal inspirational blogs and websites.

J Bridal Boutique is the best of Arizona’s bridal shops, and we have Worked hard to earn the awards to prove it!

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